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Lander College for Women - The Anna Ruth and Mark Hasten School

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Management/Marketing

Required Business Core (33 credits)

Note: This Business Core, or a variant, is required by all business and accounting majors in addition to specific requirements for each major

  • EBAN 101 - Principles of Accounting I - 3 credits
  • EBAN 102 - Principles of Accounting II - 3 credits
  • EBEN 101 - Principles of Macroeconomics - 3 credits
  • EBEN 102 - Principles of Microeconomics - 3 credits
  • EBFN 101 - Principles of Finance - 3 credits
  • EBMN 101 - Principles of Management - 3 credits
  • EBMN 213 - Business Law I - 3 credits
  • MATN 120 - Pre-Calculus (or exemption) - 3 credits
  • MCON 140 - Computer Concepts with Business Applications - 3 credits

One of the following:

  • MATN 261 - Statistics for Social Science Majors - 3 credits
  • MATN 262 - Business Statistics - 3 credits

One of the following:

  • MATN 240 - Finite Mathematics - 3 credits
  • MCON 148 - Advanced Computer Business Applications - 3 credits

Required Major Courses (21 credits)

  • EBKN 101 - Principles of Marketing - 3 credits
  • EBKN 202 - Marketing Research - 3 credits
  • EBKN 204 - Marketing Management - 3 credits
  • EBKN 207 - Social Media Marketing - 3 credits
  • EBKN 315 - Advertising and Promotion Management - 3 credits
  • EBMN 493 - Business Policy - 3 credits
  • EBKN 520- Digital Media Marketing - 3 credits

Three electives from the following: (9 credits)

  • EBKN 201 - Consumer Behavior - 3 credits
  • EBAN 209 - Financial Statement Analysis - 3 credits
  • EBKN 214 - Sports Marketing* - 3 credits
  • EBKN 215 - Sports Analytics* - 3 credits
  • EBKN 310 - Retail Management and Merchandising - 3 credits
  • EBKN 330 - Sales Force Management and Personal Selling - 3 credits
  • EBKN 340 - International Marketing Management - 3 credits
  • EBKN 351 - Direct Marketing - 3 credits
  • EBKN 408 - Strategic Marketing Management - 3 credits
  • EBKN 410 - Business-to-Business Marketing - 3 credits
  • EBKN 498 - Internship in Marketing - 3 credits
  • EBMN 210 - Sports Management* - 3 credits
  • PHIN 225 - Business Ethics 3 OR EBMN 317 - The Social and Governmental Environment of Business
  • EBMN 320 - Entrepreneurship and Management of Small Businesses - 3 credits
  • EBMN 330 - Financial Management in Long-Term Care - 3 credits

Any related course approved by Department Chair.

Total Credits in Program 63

*No more than two sports courses can be used toward a major