Special Lecture: Mr. Herb Cohen

Herb Cohen is an American negotiation expert and corporate and governmental consultant on negotiating strategy, commercial dealings and crisis management. He is the author of New York Times bestseller - You Can Negotiate Anything and has written several publications, as well as given speeches on topics related to deal making, sales, negotiation, branding, and motivation.

Herb Cohen believes the world is a giant negotiating table and, like it or not, you're a negotiator. Whether you're dealing with your spouse, boss, department store, bank manager, children, solicitor, or best friend - in every encounter with other people, negotiating is always taking place. And how well you handle those encounters determines whether you prosper happily or suffer frustration and loss. With his helpful and sensible approach Cohen shows that negotiating is a process you can understand and predict - and most importantly, that it's a practical skill you can learn and improve upon.